In Conversation: Preymaker x The Animation Project

We recently had the pleasure of hosting an Industry Talk alongside Rune Maason on behalf of Preymaker, connecting directly with the talented students at The Animation Project (TAP).

Sharing real-world workflows with emerging artists is always inspiring, but diving into the mechanics of modern production made this session particularly special. During the talk, we pulled back the curtain on:
The Creative Pipeline: How ideas move from initial client briefs and visual development through to final composite and delivery.
Multi-Disciplinary Integration: Breaking down how 2D cel animation, 3D/CG elements, motion design, and real-time tech cross-pollinate in a dynamic studio environment.
Navigating Briefs: Translating high-level client requests into actionable creative directions, asset lists, and production milestones.
Industry Discipline & Growth: What it takes to thrive in today's visual effects and animation landscape—focusing on problem-solving, continuous learning, and collaborative feedback loops.

Huge thanks to the team and students at The Animation Project for the incredible energy, thoughtful questions, and sharp artistic drive. Supporting alternative pathways into visual storytelling is vital for our industry, and we can’t wait to see where these young creators take their craft next.